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Generate More Sales Leads with Attractive Flyers

Internet might dominate the marketing world but flyer delivery in Adelaide is still popular for the excellent results that it brings in. There are a number of businesses which opt for promotion with eye catchy flyers, especially if their target market is based locally.

You cannot deny that while great flyers generate leads and guarantee sales, improper ones simply land up in trash. Developing the flyer is not the end of the job; you have to make it fit for conversion. By doing so, your chances of obtaining a noteworthy return on investment in increased considerably.

But how will you go about it? Let’s see.

A legible template with optimum clarity

Many businesses think that overloading the flyer with content will help them yield maximum results from the flyer delivery campaign. But this is not true. Flyers overflowing with content confuse readers and discourage them to read it. For making the flyer attractive, first of all you need to outline and organize the flyer in such a manner that it becomes legible. Hence, refrain from packing in lots of colors, images and texts within a single flyer.

Your flyer should help the prospect draw out information and keep that in mind. This will pave the way for a clear sales pitch. Use only the most suitable typefaces and fonts and ensure that the colors and texts are contrasting.

Highlight the benefit more than the brand

Yes, you are going for flyer distribution in Adelaide in order to get brand recognition and generate leads. But when the consumers take interest in your products and services, your brand will automatically be recognized. While creating the advertisement your focus should be more on conveying the benefits of your products and services, rather than portraying your brand.

Considering this, ‘Yummy Cakes for a Tasty Treat’ is definitely a more attractive headline than ‘Martha’s Bakery Private Limited’. Note that at first, consumers are not attracted to brand names, but are interested in how they can benefit from what you have to offer.

A clear cut call to action

Your call to action should never be ambiguous or passive, but it should be very clear and related to your selling point. For instance, you may go for something like ‘Call at 123-456-789 within 12.04.2017 to avail 20% discount’ or ‘Buy one get one free with first 50 purchases. Rush now!’ Bland statements like ‘Call now for obtaining more info about us’ is unlikely to arouse interest amongst consumers.

Create a multipurpose flyer

This procedure is quite in use amongst fast food restaurants. They incorporate their menu as well as takeaway number along with the promotional content. This is a quite profitable idea, because it serves more than a single purpose.

You can also try out ideas like portraying your inventory in your flyer if you are a store owner. Moreover, offering coupons through flyer delivery adds substantial value to the flyer.

Each element of your flyer should be integrally connected to your business. So, take note of every aspect from the color and images to the content and tone.

Read this also – Secret Success in any Flyer Campaign


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I was tallying last year’s report and was surprised to find a 40% boost in crowds. The marketing expense has also been less. So, flyer advertising has been like a lucky charm for me.
Louise Simmons
I never found printing and distribution so easy, as I did with FDA. My briefings were solidly converted into attractive flyers and wonderfully distributed. The cost has also been amazingly reasonable!
David Williams
Marilynas Pizza and Pasta
I am a proud client of FDA! Combining my usual television and radio ads with your postcard distribution has indeed brought about a remarkable change. The attendance on open days has become more than t
Jay Gogi
Pizza Hut
The wonderful services of Flyer Distribution Adelaide have delighted me like anything! Right now, 34 fresh clients have been added to my existing database, and that has happened within a couple of wee
Justine Henderson
LJ Hooker

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